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Advances in National Brand and Private Label Marketing: Fifth International Conference, 2018 (Springer Proceedings in Business and Economics)

by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Alexander Chernev

ISBN 13: 9783319920832

Format: Paperback
Publisher: Springer
Published: 09 Aug 2018

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Advances in National Brand and Private Label Marketing: Seventh International Conference, 2020 (Springer Proceedings in Business and Economics)

by Francisco J. Martinez-Lopez, Juan Carlos Gázquez-Abad, Els Breugelmans

ISBN 13: 9783030477639

Format: Paperback (193 pages)
Publisher: Springer
Published: 14 May 2020

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